Everyone says to have a Twitter, Facebook and LinkedIn page but is that the right place for your business to be?
There are so many options available to you out there that it can seem that using the big three are a necessity, but have you honestly thought about what you want to achieve from your social media, what you do and who are your target audience is?
Facebook is best for companies that have products. It can work across many other boards but mainly the best brands that work on Facebook are retail outlets, as you can see from this article about the top Facebook pages. This is similar to Pinterest, fantastic if you are an artist, sell products or have something tangible that you want to promote to others. It can be pretty difficult to utilise Pinterest without having something that your potential clients can see from you that they then will want to purchase.
Twitter is fantastic for engaging with potential referrers of your service or product but you must remember to prevent yourself from being a megaphone the people on Twitter will want to like you before they start vouching for your business, so remember this is a slow and enjoyable process. You will build your Tribe and find the people that most want to refer you business. You can gently tell people about what you do by mentioning what you’re getting up to and where you are going. If you don’t like chatting with people or feel like you don’t have enough time to fully commit to this, then you may want to re-think about Twitter.
With so many social media profiles out there you need to see which ones will work best for you, your brand and which ones will have your target market. From the professional LinkedIn and Ecademy to the conversational Facebook and Twitter (with so much in between) take some time to research, ask questions and potentially test one at a time before you commit to all of them at once. After all, doing one fantastically is so much better than doing them all badly.
Which social media profiles do you use? Have you truly thought about how they can benefit your business?